The people at BRAND PROTECT are expert in branding and trade marks – their protection and exploitation.
Since its inception we have helped companies and individuals ensure that they can exploit the value in their brands.
Unlike others, this firm does not only act for the trade mark owner but has represented individuals against overbearing trade mark owners.
One of the founding partners of BRAND PROTECT is a Barrister and Trade Mark Attorney and all those in the firm are qualified professionals. Should you instruct this firm, you will be working with qualified individuals and not trainees to achieve your objectives.
Why should you register a trade mark?
- Helps raise brand awareness
- Enables brand extension into other products or markets
- Symbolises your quality
- Avoids confusion with competitors
- Stops others from copying you
- Becomes a valuable asset, sometimes priceless e.g. COKE, LEGO
If you don’t and someone else registers a similar trade mark then you may be forced to:
- withdraw all your products
- redesign all your packaging
- draw up a new publicity campaign
- pay compensation
- buy a licence from the existing owners
If you prefer to rely on the common law to protect your brand and reputation, you will soon become well acquainted with the tort of “passing off”. Although you may have saved money by not registering, reliance on this tort is unlikely to provide a satisfactory outcome for you. You will find that lawyers ‘ costs will be 10-20 times the costs of a similar case that relies on registered trade marks.
The Bass triangle (below) is included to show the first registered British trade mark and it is still in use today.