Counterfeiting of perfumes, trainers and alcohol in the UK is worth £8bn and £60bn across Europe.
The problem of counterfeiters was highlighted with the recent capture of a Liverpool gang that had imported up to 1.5m fake perfume bottles, worth about £5m. They were filled with essence from Germany and labelled as brands by Chanel, Armani, Dior and Estee Lauder. The counterfeiting gang planned to sell the bottles at £12 each.
Each week Customs and Excise seizes thousands of litres of “bootleg” alcohol containing industrial-strength methylated spirits (which can cause blindness).
Nobody will get hurt by a fake videotape, watch or football strip but many fake perfumes and spirits are produced in unhygienic conditions, or contain dangerous products.
Counterfeit products has been a problem for companies for many years. However, it is now easier than ever before to travel to all parts of the world. The more people travel to the less well off parts of the world, the more some unsuspecting people come into contact with “bargains” which they just cannot resist.
As improved technology for copying reaches more countries and the opportunities for counterfeiting increase, distributing these goods becomes easier. This, together with the “easy” money that can be made from stealing other peoples’ intellectual property means that counterfeiting has become an increasingly attra ctive crime. This crime is no longer the preserve of organised crime – it could happen next door!
Most companies rely on local “trading standards” with whom we have great contacts. But these people cannot do it all. Vigilance has always been the byword for honest people and that maxim is true today as it always been. However, vigilance is sometimes not enough. At times like this, you need the help of an organisation that is well versed in anti-counterfeiting techniques. BRAND PROTECT can advise you on the solutions that will help you to beat the thief that is stealing your profits and damaging your reputation.
The Counterfeiting Solution
We help companies enforce their rights in both civil and criminal cases. We work with local law enforcement agencies to ensure that you obtain beneficial and cost effective solutions. The people at BRAND PROTECT are familiar with all types of counterfeiting operations. We have conducted many ” ex-parte” (without notice) seizures and provided information to assist law enforcement age nts to obtain criminal search warrants and arrests of suspected counterfeiters. Give BRAND PROTECT a call today. We can protect you from those who profit at your company’s expense.